Top 5 Beauty Retail Apps in Germany: Q1 2024 Performance

In Q1 2024, the top beauty retail apps in Germany demonstrated varied performance trends in downloads and active users. According to Sensor Tower data, here’s a closer look at the weekly metrics for SEPHORA, Douglas, flaconi, CHARLOTTE TILBURY, and Notino.

SEPHORA - Maquillage, Parfum saw a significant spike in weekly downloads, peaking at 86K during the week of January 22. Throughout the quarter, downloads fluctuated between 10K and 86K. Weekly active users also increased, reaching a high of 140K in the week of January 29 and maintaining strong engagement with around 134K towards the end of March.

Douglas - Parfüm & Kosmetik experienced consistent weekly downloads, averaging around 25K to 35K. The most notable download count was 35K in the first week of January. Active users hovered around 130K to 150K, with the highest count of 150K in the first week of January, and a slight decline to 126K by the end of the quarter.

flaconi had a varied download trend, with a peak of 23K in the week of February 12. Active users remained strong, with a high of 174K in early March and a slight decrease to 145K by the end of the quarter.

CHARLOTTE TILBURY saw a gradual increase in downloads, peaking at 10K in the week of February 26. Active users followed a similar upward trend, reaching a high of 12K in the same week, before stabilizing around 9K towards the end of March.

Notino: profumi e cosmetici had steady weekly downloads, with a peak of 5.7K in the last week of March. Active users also showed a consistent trend, starting at 18K in early January and increasing to 22K by the end of the quarter.

For more detailed insights and comprehensive data, visit Sensor Tower.